The Saudi Ministry of Hajj and Umrah will host the inaugural Umrah and Ziyarah (Visit) Forum here from April 22 to 24, at the King Salman International Convention Center.
Held under the patronage of Governor of Madinah Region Prince Salman bin Sultan bin Abdulaziz Al-Saud, the forum is one in a string of many successful events held by the ministry with the aim of improving the services offered to visitors.
Following a record-breaking year, 2023, which saw over 13.55 million Umrah performers, the forum will serve as an important platform for dialogue, exchange of expertise, and the unveiling of innovative services and solutions that foster the continuous development of the Umrah experience.
The event is slated to consist of diverse activities, such as dialogue sessions, discussion groups, interactive workshops, and an exhibition displaying the most recent advancements that improve the Umrah and visit experiences at the Holy Mosques.
This forum will also help create an environment that connects local and global participants in Umrah and visit, whose goal is to stimulate discussions, inspire innovation, and come up with services and products that enhance the experience of Umrah performers and visitors. It is expected to broaden local and international connections, promote collaboration and forge lasting partnerships in the service of Umrah performers and visitors.
Representatives of government agencies, Umrah operators, hospitality providers, transport and logistics companies, healthcare services, tech and telecom companies, AI pioneers, construction firms, travel agents, consumer product suppliers, and financial organizations will take part in the forum, which aims to attract a varied crowd, including entrepreneurs, CEOs, specialists, industry professionals, key decision makers, workers in the Umrah sector, non-profit institutions, representatives of local and international Umrah service companies, and local and international media outlets.
For three days, the forum will highlight the Kingdom’s remarkable initiatives and projects that guarantee the comfort of Umrah performers and visitors, exemplary management and operational strategies, and innovative solutions that help improve the quality of services and make them sustainable. It will also unveil new projects and facilities aimed at further improving and enriching the Umrah experience, as required in the Saudi Vision 2030.
SPA
